Orange UK
Our brand
Advertising with Orange means you are associating with one of the UK’s most loved brands. Although Orange is already the most recognized mobile company in the UK, they are still growing. Orange is no longer just an Internet and mobile access brand, it is a media and communications company.
Reaching your audience
We can identify the most effective areas for your advertising, so you get the most out of every campaign you book with us. We provide mass reach through our 16 million mobile and online UK customers combined with the ability to reach the right people at the right time.
We have over 20 specialist portal channels and our extensive research into our users’ demographics and online behaviour allows us to identify the most effective areas for your advertising.
The Orange portal
Our portal is central to our future. We want to provide our customers with information, entertainment and news, wherever they are.
We are constantly monitoring and researching our site and our new portal offers an improved experience for both users and advertisers. We have ensured the most effective advertising formats are in each of our targeted areas and improved the layout of our site to make using the portal even easier.
Key metrics
Reach: 30.6 million unique users; 83% Reach (net users) per month
Page impressions: 3,250 million per month
Socio-demographics: Gender: 49% men / 51% women
Age: under 18: 8%, 18 to 34: 31%, 35 to 49: 36%, over 50: 25%
Portfolio links
www.orange.co.uk - General Interest
www.gumtree.com - E-Commerce
www.imdb.com - Entertainment
www.theaa.com - Travel
www.shopping.com - E-Commerce
www.ugo.com - Entertainment
