GMX Switzerland
The freemail pioneer GMX, currently the number 4 among the online offers with the highest reach on the German Internet, has launched its new Switzerland portal in January 2009. In addition to the popular GMX e-mail service, Germanspeaking Internet users in Switzerland now also have access to country-specific content at http://www.gmx.ch.
In cooperation with the Swiss Depeschenagentur (Swiss National News Agency, sda), GMX provides up-to-date news and articles on topics from politics, business, culture and lifestyle. The offer will be supplemented during its launch by services such as the weather service for Switzerland.
Key metrics GMX.ch
Reach: 800,000 unique users
Page impressions: 122 million per month
Socio-demographics: Gender: 51% men / 49% women
Age: under 18: 8%, 18 to 34: 38%, 35 to 49: 32%, over 50: 22%
Bluewin Switzerland
Bluewin – a Swisscom Fixnet service brand – is the number one Swiss Internet brand for residential customers and reaches over one million active access customers.
Bluewin's Internet portal www.bluewin.ch has 150 millionen page views and freatures news, entertainment and shopping offerings, acquired with several well-renouned partners.
In addition to existing Internet services, future TV and voice services are planned to be launched and marketed under the Bluewin brand as well.
Key metrics Bluewin.ch
Reach: 3.6 million unique users; 81% Reach (net users) per month
Page impressions: 318 million per month
Socio-demographics: Gender: 60% men / 40% women
Age: under 18: 11%, 18 to 34: 71%, 35 to 49: 12%, over 50: 6%