Spray Passagen Internet KB is e newly formed internet company formed by the two portals Spray and Passagen. The merge were done in spring 2008 to be able to focus and expand in the more competitive environment. Both Spray and Passagen were pioneers within the emerging on line world in the late 90’s and has developed portals with slight different content, services and target groups.
 
Spray Ad Sales are handling all sales in an advertising network formed by Spray, Passagen, Blogg.se, Aller magazine sites and parts of Eniro sites. This provides an easy and direct way to plan and buy advertising campaigns on line in a broad network with high reach within Sweden, which includes multiple sites and channels, as well as a diversity of content and target groups. Solutions ranging from large performance based campaigns, to high impact campaigns, to more niched and targeted campaigns are available in the network.

Passagen.se is the number two portal in Sweden and is one of Sweden’s oldest and biggest portals. It reaches about 2.4 mill unique mature users, 41% of them with high incomes. Passagen is a leading community for adults and offers consumer generated content.

Spray.se is the third bigggest portal in Sweden focusing on helping people meet and have fun – started in 1998.  Known for Sweden’s pioneer and most fun dating community and one of the first private mail services – both with a general usage free of charge.