Reebok - Jukari
Careful consideration by Reebok, in their most important European launch of the last few years, led the client to choose AD Europe to promote the "JUKARI - Fit to Fly" sports workout across four European countries and six portals.
The three month campaign delivered over 400 million Advertising Impressions to the relevant target group (women 20-35) in Germany (GMX and WEB.DE), Poland (Onet.pl), Russia (mail.ru) and Sweden (Spray and blogg.se).
In fulfilling Reebok's brief successfully - the campaign was split into two phases:
- Awareness - editorial teasers and articles with individual information;
- Rich Media - an extensive online media campaign with online display and viral videos showing the great possibilities and advantages of the Jukari workout.
For campaign screenshots, please click here.
DHL - Send-to-a-Friend
Shipping packages is easy - especially via Internet. This is the main topic of the creative campaign from DHL "Send-to-a-friend" which won the German Multimedia Award, the OnlineStar 2008 as well as the Eurobest 2008 award.
Watch the fully animated presentation here
Continental
Continental drives with AD Europe and Initiative to UEFA Euro 2008TM
Campaign: large-scale pan-European Online-Sponsoring campaign in Continental’s five European core countries Germany, Great Britain, France, Spain and Italy – exclusive on the AD Europe Network.
Two flights with altogether 55 million advertising contacts online and linking with TV (precisely coordinated with the times of high tire demand (summer/winter))
Presence as a combined branding and sales campaign primarily aims at increasing the brand awareness of Continental.
Target group: all sports-enthused drivers who are concerned with safety, in addition to sporty handling characteristics, when selecting tyres
Campaign concept: editorial integrations as well as means of an extensive media-package